You can earn coins in a range of ways, including:
・Completing levels
・Completing a level with moves to spare
・Completing Bonus Levels
・As rewards from events and Trips
・By increasing a doll's Faith
・Purchases through the in-app Shop
Coins have a range of uses, including:
・Purchasing lives
・Purchasing more moves when you fail a level
・Purchasing Magic Items
・Purchasing Mana Gifts
・Creating a team
・Changing your player name